Weedmaps Celebrates Power of Weed This 420 Through Launch of ‘20 Days of Deals’
Fire Deals to be Elevated from Coast to Coast throughout April
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The marketing campaign, designed to highlight some of the best cannabis deals offered by retailers in adult-use markets throughout the country during the 420 season, will feature a special Fire Deal each day that consumers in select regions will be able to claim through the Weedmaps platform. Each day’s Fire Deal will vary, consisting of limited edition products, special 420 BOGOs, new product drops, top shelf flower, and much more. Fire Deals will be available to consumers in states with adult-use recreational cannabis programs, across most major markets.
“Whether you’re a cannabis business owner, a budtender, or someone who simply loves weed, chances are Weedmaps has been part of your story,” said
The inspiration for the Company’s focus on deals was derived from nearly 15 years of first-party consumer data and research, which uncovered that 41%* of cannabis consumers exclusively buy cannabis using a deal or discount. Additionally, 67%* of consumers reported that finding dispensaries with the best deals is important when shopping for cannabis. The emphasis on deals is also reflected in Weedmaps’ order data, which pointed to a 104% year over year increase** in the quantity of orders purchased with a deal.
As part of Weedmaps’ ‘Power of Weed’ campaign, the Company will facilitate local market events throughout April and produce in-market pop-up celebrations for 420, which will include branded merchandise giveaways and prizes for consumers. The full itinerary, as well as details on the daily Fire Deals, can be viewed on Weedmaps.
*Weedmaps Custom Cannabis Consumer Study, 2022
** Weedmaps order data, timeframe: Q2 2021:
Founded in 2008,
The Company’s technology addresses the challenges facing both consumers seeking to understand cannabis products and businesses who serve cannabis users in a legally compliant fashion. Over the past 14 years, the Weedmaps marketplace has become the premier destination for cannabis consumers to discover and browse information regarding cannabis and cannabis products, permitting product discovery and order-ahead for pickup or delivery by participating retailers. Weedmaps for Business is a set of eCommerce-enablement tools designed to help retailers and brands get the best out of the Weedmaps’ consumer experience, create labor efficiencies and manage compliance needs.
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