WM Technology, Inc. Names Randa McMinn as Chief Marketing Officer
“Randa brings an immense wealth of experience to Weedmaps, and her leadership will be critical as we work to further enhance our marketplace experience for consumers while also building innovative and critical technology solutions for our retail and brand partners,” said
Before joining Weedmaps, McMinn spent three years as Chief Marketing Officer at Reali, a real estate and fintech startup that developed an online platform for the homeownership journey. While at Reali, McMinn launched a new value-based pricing model that increased profit margins by 30 percent and helped the company realize 3X in people growth and 4X in fee revenue growth. Prior to Reali, Randa was SVP of Marketing at
“I could not be more thrilled to join the team at Weedmaps, and I look forward to working in partnership with the executive team as we navigate this still-burgeoning industry and the inevitable change ahead of us,” McMinn said. “Like so many others, I am incredibly encouraged by the shift in perspectives on the utility of cannabis, and joining Weedmaps — the market leader and pioneer for access and legalization since 2008 — made the decision even easier.”
With more than two decades of marketing leadership experience, McMinn will be responsible for leading the Weedmaps marketing team, which includes product and brand marketing, lifestyle and events, public relations and corporate communications, user acquisition, and global partnerships. She will work closely with the executive team and cross-functional leads to advance key business priorities such as Weedmaps, the Company’s cannabis marketplace for consumers, and Weedmaps for Business, a comprehensive set of SaaS and compliance software solutions for cannabis retailers and brands.
Founded in 2008,
The Company’s technology addresses the challenges facing both consumers seeking to understand cannabis products and businesses who serve cannabis users in a legally compliant fashion. Over the past 14 years, the Weedmaps marketplace has become the premier destination for cannabis consumers to discover and browse information regarding cannabis and cannabis products, permitting product discovery and order-ahead for pickup or delivery by participating retailers. Weedmaps for Business is a set of eCommerce-enablement tools designed to help retailers and brands get the best out of the Weedmaps’ consumer experience, create labor efficiencies and manage compliance needs.